Imagine having the ability to know every detail about your marketing campaigns at a glance:
- Which ads are producing traffic that actually buys?
- Which social media topics and posts actually get your audience engaged and start conversations?
- What demographics are most attracted to your brand?
- What content on your site truly engages visitors and gets them to share it with others?
- What kind of new videos, graphics, and interactive media should you invest in to optimize your spend?
- Did your latest website changes help or hurt your conversion rates?
- Which visitors convert, where are you losing sales, and why?
Through the magical goodness of web-based analytics, we can help you to answer the above questions, and thousands more you don't yet know you have.
It's not simply a matter of having the correct tools (though they definitely help) - even more important is extensive experience with defining metrics on a project-by-project basis.
Analytics is more than counting "hits"
"What gets measured, gets managed."
Website traffic: We begin with monitoring standard metrics such as unique visitors, time on site, and pages viewed per visit. But we go far beyond that, defining goals, funnels and custom segments that help us study visitor behavior and optimize your site through numerous iterations to create an ideal user experience.
Conversion rates: Your site doesn't have "a" conversion rate - it has many. Want to know whether your Facebook fans or Google searchers are more likely to buy? We can help you find out and improve the use of your marketing dollars.
Social insights: Which posts get more engagement? Which videos are watched more in your target geographical region? Which article we promoted on Twitter produced the most traffic back to your site? Knowing these details is vital to building a campaign that steadily improves in effectiveness over time.
Search engine rankings: We utilize state-of-the-art software tools to assess not only your current rankings, but all the myriad details that lead to those rankings - site authority, content quality, user behavior, as well as the technical basics; giving us more ability to proactively impact your ranking on the searches that matter most to you. And while we're at it, we can help you decide which searches do matter - something that's increasingly vital as competition around valuable keywords becomes more fierce every day.
Creating the metrics that work for you
Before starting work, we will work to create the ideal set of metrics to be measured on your project. In this way we ensure we are managing the right data points that will result in improved business.
Ensuring transparency and accountability
These metrics also provide transparency. We give regular feedback to show what's working and what isn't, and we're not afraid to be wrong; rather we take pride in being willing to constantly re-examine our approach and make improvements throughout an engagement.