Today's audience is increasingly busy and easily distracted, and thus new advertising strategies and approaches are vital to getting your business noticed. These days, many people don’t even have the attention span to watch an entire Youtube video; and more than ever, people are turning to their friends and trusted influencers and are skeptical of blatant ad campaigns. Advertising ROI is measured accordingly.
Pure campaigns of banner and print advertising are becoming less and less effective and less valuable as consumers become more savvy at rejecting these “intrusion-based” messages that attempt to grab their attention. An effective campaign in today’s marketplace truly connects with your target consumer and creates an experience they will actually choose to participate in. Only a broad-based, integrated marketing approach can capture this result.
Creating compelling advertising designs and copy now requires an intimate knowledge not only of your brand and audience, but of analytics and statistical analysis. Our advertising process includes testing and experimentation to try out numerous concepts, focusing in on those which are most effective in creating engagement and revenue.
Some recent results from online advertising campaigns we've helped to optimize:
- Google AdWords return-on-investment (ROI) brought from below-zero to over 400% in four months
- Over 70,000 views of a branded YouTube promotion in just a few weeks, resulting in significant sales driven by YouTube and Google Video Search
- Using a combination of video advertising and viral marketing, achieved over 170,000 views of a single video for a client, with a total of well over 200,000 total upload views
- All in all, during 2010 we helped create 153,330,102 ad impressions on Facebook for our clients