News
Branding
Arming yourself with a roadmap is a great way to plan for a new year. So, as a sequel to our blog post from last year, we are sharing our thoughts on the annual forecast of the trends for the coming...
This morning Ann M. Mack, Director of Trendspotting for JWT, gave a presentation to San Diego Ad Club members on emergent trends in consumer behavior, eloquently outlining what was in store for the...
Targeson, a San Diego-based biotechnology company, needed a web space that spoke to its highly technical clientele while still looking stylish and energetic - this is Southern California, after all!...
In a recent interview with BMW's VP of Marketing, Dan Creed, revealed what the automaker is looking for in the agency that will win its $160M advertising account.He used a lot of C words;...
Fact: I have landed an interview because I sent a direct message to the person I wanted to work for.Fact: I am now designing online marketing strategies for brands and individuals because I have made...
Grilled cheese, you say?Besides being a sweet marketing move for Wisconsin dairy farmers, it is a pretty good description for our discovery process.Why? Our work is in immersing ourselves in your...
Anyone watch Web Therapy?We may be late to jump on the bandwagon since apparently Lisa Kudrow’s webisode series is in its third season, but we’re hooked. Being branding geeks, we also...
I had a great discussion yesterday with a new client that got me thinking about strategy - why it's important and why it's been at times maligned or misunderstood. I'll be the first to...
Our businesses face some unique challenges today. But I believe the true fundamentals of branding and marketing are the same in any economy. This, more than any other factor, gives me confidence that...
Around the Office
When it comes to the holidays, most of us begin to check-out and drift to that euphoric place where nostalgia and reality meet.Well, hey! Snap out of it! This is the real world and real work still...
Testimonial
Working with The Orion Group was a real pleasure. We found Orion to really be on top of communicating the suggestions, progress, and bottlenecks of the project so it could run as smoothly as possible. They delivered on time and within budget. I would recommend them highly.
Jack DeFranco, Targeson