Orion CEO to Host SDSIC Event Series on Marketing Strategies for Business
San Diego | 9 April 2012 -- The event “Top Five Ways to Maximize Your Marketing Dollar,” hosted by the San Diego Software Industries Council, will be held on Friday, April 13 at Sheppard Mullin in Del Mar. Harley Orion, CEO of Orion Creative Group, along with Reid Carr, CEO of Red Door Interactive, will be presenting a hands-on workshop to provide tools for getting more results from your marketing efforts while controlling costs.
This two-part series will touch on marketing departments’ challenging task of delivering more and more results with fewer and fewer resources; and will also address how to navigate the current industry climate by making every marketing dollar count. From social media to analytics, pay-per-click to search engine optimization, this event will teach the methodologies that agencies use to identify which tools are right for your company and your audience, and how to use them cost-effectively to drive business results.
“My goal is to give you a look ‘behind the scenes’ at how interactive marketing agencies create and execute campaigns that get results,” says Orion.
Other topics of the event will include how to research your key target demographics; defining goals for your marketing strategy; laying a solid foundation for your business through a properly built and maintained corporate website; and generating traffic to your business through targeted online campaigns.
The event will begin at 7:30 am with refreshments at Sheppard Mullin in Del Mar, and is expected to last until 9 am. The cost for the event is $35 for members of the San Diego Software Industries Council, and $45 for non-members. For more information on the event, visit the San Diego Software Industries Council event page.
Date: Friday, April 13, 2012
Time: 7:30 am - 8:00 am - Registration/Coffee/Networking
8:00 am - 9:00 am - Program
Fee: (Pre Registration Only)
SDSIC Member $35.00
Non Member $45.00
Location: Offices of Sheppard Mullin 12275 El Camino Real, Suite 200 San Diego, CA 92130
About Orion Creative Group
Founded in 2000, Orion Creative Group is a boutique digital agency located in Sorrento Valley, CA, focused on open-source web development (primarily Drupal), online marketing, and social media. We are passionate about helping brands authentically reach their best audience, in the most effective medium and in the most engaging way. We believe that combining a powerful, versatile and social web platform with a comprehensive online marketing program is the best route to success both online and offline.
About Red Door Interactive
With offices in San Diego, Carlsbad, California, and Denver, Red Door Interactive is a strategic partner dedicated to helping businesses continuously evolve by offering a broad array of services that connect clients seamlessly with customers across all touch points.
About San Diego Software Industries Council
Bringing together San Diego’s software technology, data analytics, and cloud-based application communities, the San Diego Software Industries Council aims to promote industry growth and success. They also address common technical challenges and business opportunities, and advocate for common interests.