Facebook to bring you advertising as quickly as your mood swings

Imagine typing "FML" into your Facebook status and immediately being serenaded by the Juicy Fruit Unicorn, who assures you that life is not so bad and then provides you with a coupon for a free pack of Juicy Fruit. Would that make your day a little better? More importantly, would it make you think of Juicy Fruit each time you were having an "FML" moment?

This could be a possibility in the near future as Facebook rolls out real time advertising based on--in addition to age, gender, and and other demographic data--your status updates.

And now, for your veiwing pleasure, Juicy Fruit's Serenading Unicorn.

Brand Strategist

Erna's job is to keep the narrative for the brands she manages consistent and in constant evolution, through various channels and media platforms.