FLEXR Sports Gets a New Website That Keeps Up the Pace

(San Diego, California) – FLEXR Sports, the next big name in eco-friendly fitness products, has just launched a new website that is as quick on the go as the FLEXR Team; at www.flexrsports.com. FLEXR founders Jim and Jeanne McFarland and Richard Kern are the inventors of an easy-to grip, BPA-free athletic water bottle complete with disposable, biodegradable liners, making it the freshest and most eco-friendly sports bottle you can buy.

As endurance athletes, the McFarlands are always on the run, whether they are physically racing or managing a fast-growing business. So FLEXR needed a site that reflected the company values while being easy to update remotely with the latest race news, product specials, and tips on health and hydration.

Orion Creative Group was familiar with the brand, having created the name, logo, and marketing strategy; so they were a natural fit for the new website. They were able to create a dynamic and interactive destination for the highly active FLEXR audience using the Drupal framework and Ubercart e-commerce modules. The use of Drupal’s multi-administrator content management system enables Jim and Jeanne, along with their son Jon McFarland (the newest member of the FLEXR team) to update the site remotely and in real time, from races, trade shows, or wherever their athletic endeavors take them.

Orion Creative Group and FLEXR sports are aligned in company values, a passion for sustainability, and product innovation. In addition, FLEXR’s commitment to donate 5% of all sales to charitable causes (including health, environmental, and children’s charities) adds even more value to the partnership. “We are proud to have been able to participate in launching FLEXR,” said Harley Orion, CEO of Orion Creative Group. “With their focus on protecting the environment and improving health, we hope to see them make a great impact on the sports world. Also, I’m hoping to eventually be able to keep up with the McFarlands in the Rock ‘n’ Roll marathon.”

Brand Strategist

Erna's job is to keep the narrative for the brands she manages consistent and in constant evolution, through various channels and media platforms.